Connect your Shopify store.
Open Merchandise in your BTR artist workspace and paste your public store URL. Active Artist Pro required.
Connect your Shopify store to your BTR artist page. Put your products alongside your music. Fans discover your merch on BTR and pay through your own Shopify checkout.
YOUR STORE. YOUR ORDERS. ZERO BTR COMMISSION.
*100% means BTR takes no commission. Normal Shopify fees, payment processing, taxes, refunds, shipping and other store costs still apply. Active Artist Pro required.
No second shop to manage. No catalogue to rebuild. Just a direct connection between your music and your merchandise.
Open Merchandise in your BTR artist workspace and paste your public store URL. Active Artist Pro required.
Import your public products and select up to 20. Feature your bestsellers, your new collection or your next limited drop.
Your selection appears on supported public artist pages. Fans pick a product and buy through your Shopify store.
Your public Shopify store URL
Your public storefront is all you need. Your Shopify admin stays private.
Try choosing your featured products
3 of 20 featured product slots selected
An illustration of your artist page
Your selected products, alongside your artist identity. Product display depends on surface and availability.
You built the brand. You made the connection. We don’t take a percentage of your connected Shopify merchandise sales.
Artist Pro is required. Your Shopify plan, payment fees, taxes, shipping, refunds, fulfilment and other business costs still apply.
Manage products, prices, variants and inventory in Shopify. After changes, sync your public product information in BTR and review your featured selection.
Orders, shipping, returns and customer service follow your usual store processes. Shopify payments and payouts remain separate from your BTR artist wallet.
One journey from your artist page to your own checkout. Your store handles the sale, just as it always has.
A fan explores your profile and discovers your selected apparel, physical releases or limited artist collections.
They open the product on your Shopify storefront, choose an available option and complete payment with your store.
You manage the order, fulfilment and support through Shopify and your existing providers. BTR takes no merchandise payment.
Everything you need to know about connecting your store.
New to BTR? Create your artist account, then explore Artist Pro to unlock merch display.
No Shopify store yet? Set up an eligible public storefront with products first, then return to connect it.
See BTR Terms, Payment Terms and your Shopify service agreement. Connected Shopify merchandise has separate payment rules from the BTR marketplace and in-app fan purchases.
Your music brought them here. Your merch gives them something to take with them. Connect your Shopify store to BTR.