Put your brand inside
the tools, workflows
& culture that
move music.
BTR is not passive content traffic. It's a live music ecosystem where artists, producers, DJs, and creators show up to do real work — uploading releases, mastering tracks, building profiles, finding collaborators. Brands that miss this window don't get a second shot at the same cultural moment.
The numbers behind
the ecosystem.
Platform-wide, across all creator, tool, and marketplace pages. Not inflated by autoplay or passive scroll.
Creators actively running mastering, stem splitting, BPM detection, and vocal removal — real tool intent, not idle browsing.
Artist music streamed inside BTR. Each stream represents a listener-creator moment — not a passive impression.
Beats, services, stems, and creator offerings actively listed across the BTR marketplace. Real commercial intent embedded in the ecosystem.
Live event and gig listings across global markets. Partners can reach creators at the intersection of digital and live culture.
Real money moved through the BTR marketplace ecosystem. Commercial intent is embedded in the audience — not just discovery.
Built around
active creators,
not empty
impressions.
Most music-adjacent brand placements land beside content people scroll past. BTR sits inside the moment of creation — artists are in the platform with purpose, making real decisions.
Brands that aren't inside that moment are outside it. Generic music inventory reaches people who aren't listening. BTR reaches creators who are already in the middle of doing something that matters to them.
Where a brand shows up
inside BTR.
The strongest executions fit the creator moment. Placements that feel native outperform interruptions every time — and BTR gives you four distinct surfaces to build that presence.
AI Tools
Place your brand inside mastering, stem splitting, vocal removal, BPM detection, and creator workflow environments where users are actively making decisions about their music. This is proximity to action, not proximity to content.
Utility · Product trial · Workflow-fitCreator Network
Reach artists, producers, DJs, engineers, and promoters inside discovery, profile, and collaboration spaces. This is the talent layer of BTR — people actively looking for each other and building together.
Culture · Creator partnershipsCharts & Editorial
Show up around records, artist pages, chart surfaces, and editorial-style discovery where social proof and organic momentum naturally happen. High-signal moments for brands that want contextual relevance.
Awareness · Contextual relevanceEvents & Media
Extend brand presence into live events, interviews, spotlight features, media drops, and creator-led storytelling that pushes beyond a single placement into sustained cultural proximity.
Narrative · Partnership depth
Brands that want real cultural alignment,
not wallpaper impressions.
Product launches
Especially when your product belongs near creators, production workflows, discovery, or music culture moments.
Trial & adoption
For brands that need more than views and want users to explore, try, or act — not just scroll past.
Awareness with relevance
For partners who want visibility inside an environment that makes contextual sense, not random adjacency.
Music culture proximity
For brands that understand the value of showing up where creators are working, not just where they consume.
Download the deck.
Build something sharp.
Cultural windows close. The creators building inside BTR right now are the artists, producers, and tastemakers who move the next cycle forward. Brands that don't show up in that moment pay for secondhand relevance later.