Your biggest fan might be ready to support you today. If the only thing you give them is a play button, you may never find out.
They know the lyrics. They share your releases. They want the unreleased version, the story behind the song, or a birthday message their friend will keep replaying. That interest has somewhere to go when you give fans something meaningful to buy.
On BTR Music, artists can earn through six direct fan product families: Superfans, Tips, Artist and Track Backers, personalised video Shoutouts, Rewards and Vault collectibles. Eligible mobile streams create a separate earning opportunity. Artist Pro members with an eligible connected Shopify store can also sell selected merchandise through their artist profiles.
This guide explains what each product offers, what fans pay, and how to turn the work you already create into a stronger artist business. You do not need to launch everything at once. You do need to give interested listeners a clear next step while they are paying attention.
One artist account connects your music and your fan products
BeatsToRapOn is your artist workspace and public web profile. It is where you upload music, manage your catalogue, build your artist identity, view connected performance and manage your BTR balance and payout details.
BTR Music is the fan app, available on iPhone and Android. Fans use it to discover and stream music, follow artists, connect with them and use the available direct support products.
The two sides connect to the same artist account. You build your catalogue on BeatsToRapOn, and approved, eligible content becomes available in BTR Music without a second catalogue upload.
That connection matters when a listener wants to do more. Someone can discover a track, explore the artist behind it and find a way to support that artist inside the mobile experience. Your job is to make the profile and the offer worth exploring.
Watch the BTR Music artist walkthrough
The walkthrough below shows how to sign in as an artist, set your Superfan welcome message, configure video Shoutouts and publish content to your Superfans. It also shows the artist earnings and mobile analytics screens.
Watch the BTR Music artist walkthrough
Open BTR Music, go to YOU, choose the sign-in option and select Sign in as artist. Use your existing BeatsToRapOn account. Once signed in, return to YOU to access your artist features and complete the setup prompts.
What artists can sell to fans on BTR Music
Different fans want different things. Some want to send a quick thank-you. Others want regular access to your creative world. Some want a personal video, a specific piece of exclusive content or a visible place among your supporters.
All prices in this guide are in USD. The purchase screen confirms the applicable price and availability before a fan buys.
| Product | What the fan receives | USD price |
| Superfans | Monthly access to your artist-shared content | $4.99 per month |
| Tips | A way to send one-off support | $1.99, $4.99, $9.99 or $19.99 |
| Artist and Track Backers | A numbered supporter place on a profile or track | $1.99, $4.99, $9.99 or $19.99 |
| Video Shoutouts | A personalised video from you | 16 price tiers from $4.99 to $999.99 |
| Rewards | An individual artist-created content unlock | $2.99, $4.99, $9.99 or $14.99 |
| Vault collectibles | A sequence of six profile collectibles | $1.99 to $6.99 per item; $26.94 complete |
| Shopify merchandise | Selected products from your connected store | Your Shopify prices |
The first six rows are BTR Music’s direct fan product families. Merchandise is an additional Shopify channel. Streaming income is separate from both.
Superfans turn artist access into monthly support
A Superfan subscribes to an artist for $4.99 per month. For an artist who wants to build an ongoing relationship with supporters, this is the product to give sustained attention.
The reason to subscribe needs to be clear. A fan should understand what they will see, hear or learn by getting closer to you. A studio clip, a voice note about a difficult verse or the first listen to an unreleased track can give them something they cannot get from your public release page.
There is no artist cap on Superfans. The limit of 20 subscriptions applies to an individual fan subscribing across different artists, not to the number of subscribers an artist can have.
What you can share with your Superfans
The artist walkthrough shows several ways to publish a drop: video clips, unseen photos, multiple-photo rolls, audio and text. You can also share tracks from your existing catalogue, playlists and events.
That gives you room to create a membership around your actual process. A rapper could share the first draft of a verse and explain the line that changed. An Afrobeats artist could post rehearsal footage before releasing the finished performance. An electronic producer could share an early arrangement and talk through the decision to rebuild the drop.
Other useful ideas include a photo from the recording session, a short update after a show, a private listening recommendation or the story behind a cover image. These are content ideas you can deliver through the available posting formats; they do not require inventing a new product.
You also do not have to turn every update into a polished production. A clear, personal clip with something worth saying can suit the relationship better than another public-style advertisement. Share the parts of your creative life you are comfortable sharing, and make each drop worth opening.
Give new subscribers a proper welcome
During artist setup, you can write the message automatically sent when someone becomes your Superfan. Use it to thank them and explain what happens next.
For example: “Thanks for becoming a Superfan. I’ll be sharing studio clips, early music and the stories behind the tracks here. Your support helps me keep creating. First drop coming this week.”
Only promise that timing if you can deliver it. The message starts the relationship, and your first post shows the fan whether the offer matches the experience.
Give people a reason to stay subscribed
Start with a rhythm you can maintain. One worthwhile update each week could be a useful starting point: a studio clip, a photo with context, an audio preview and a personal update across the month.
That is an example schedule, not a BTR requirement. Choose a pace that fits your work. Watch the available opens, reactions, replies and engagement information to learn which posts interest your audience.
At $4.99 each, 50 active Superfan subscriptions represent $249.50 in gross monthly fan spend before deductions. That is arithmetic, not an earnings forecast. Keeping those subscriptions depends on fans choosing to join and renew.
The opportunity is to give people who already care about your music a regular place in its creation.
Tips let listeners support you in the moment
Tips are the simplest direct support option. A fan chooses a one-off amount: $1.99, $4.99, $9.99 or $19.99.
They do not need to commit to a subscription or decide which exclusive item to buy. They may have played the same song five times, enjoyed a conversation or simply want to help you keep making music.
Make the option visible when it fits what you are sharing. After talking about a new release, you could say: “If this track has been on repeat, you can send a Tip through my BTR Music profile.”
The message connects support to something the fan already values. It also leaves room for people who want to listen, follow or share without spending. A Tip is voluntary support; it should not be presented as buying a reply or a personalised service.
Artist and Track Backers give supporters a numbered place
Backers give fans a way to associate their support with you as an artist or with a particular record.
Your artist profile has one shared pool of 100 Artist Backer places. Each track has its own separate pool of 100 Track Backer places. The available prices are $1.99, $4.99, $9.99 and $19.99.
The distinction is useful. A listener who connects with your whole catalogue can back your artist profile. Someone who feels strongly about one song can back that track.
Explain the 100 places accurately
The price tiers sit inside the same 100-place pool. They do not create another 100 places at every price. Your artist profile has 100 in total, and each track has a separate 100 in total.
That gives the product a real limit you can explain without inventing a deadline. A release message might say: “This record has 100 Track Backer places. If it means something to you, you can claim an available numbered place on BTR Music.”
Check availability before saying how many remain. Backer pools should not be described as fresh monthly inventory, and supporting an artist should never be presented as a promise of financial returns.
For fans who remember where they were when they first heard a song, backing that specific record can feel more personal than an open-ended request for support.
Personalised video Shoutouts sell a moment made for one fan
A Shoutout is a personalised video a fan orders from a participating artist. BTR supports 10-second, 20-second and 30-second options, with 16 available price tiers from $4.99 to $999.99.
During setup, you choose whether to accept Shoutout requests and configure your available options. When an order comes in, you review the request, record the video and deliver it through the supported order flow.
Fans might order a birthday message, a congratulations video, encouragement before a big occasion or a personal greeting for a friend who loves your music. The value comes from the fact that you made it for that person.
Make the request easy to fulfil well
Explain what kind of video you offer. A useful request gives you the recipient’s name, the occasion, pronunciation guidance and the message they would like included.
Choose pricing that reflects both audience demand and the time involved. Even a short recording includes reading the request, preparing, checking the result and delivering it. The highest available price is an option, not a recommendation or a prediction of what your fans will pay.
Keep your availability aligned with your schedule. A fan buying a personal video deserves a clear offer and a recording that feels considered. A well-delivered Shoutout can become part of a birthday, a celebration or a memory that lasts far longer than the clip itself.
Rewards turn individual pieces of content into paid unlocks
Rewards let fans buy access to something specific you create. Available prices are $2.99, $4.99, $9.99 and $14.99.
A Reward could be exclusive audio, a piece of writing, unreleased material or another supported artist-created item. Where Superfans provide an ongoing subscription relationship, a Reward gives the fan a defined purchase to consider on its own.
Think about the material surrounding a release. The first demo may reveal a different melody. A written note may explain who a song is about. An unreleased snippet may show the direction of your next project.
Name the content so fans know what they are buying
“Exclusive content” is vague. “The original chorus demo before we rewrote the hook” gives a fan a reason to care. “My notes on the verse that took six months to finish” makes a piece of writing feel connected to the record.
Describe the format and scope clearly. A short preview should be described as a preview. Use material you own or are authorised to share, and make the purchase description match what the fan unlocks.
You may already have a useful starting point in your session files, notes or unreleased recordings. The work is choosing something fans would value and presenting it properly.
Vault collectibles let fans build a collection around your profile
The Vault is a profile-only collection of six paid items, progressing from The Tape to The Crown. Individual items range from $1.99 to $6.99, with a complete six-item collection costing $26.94.
The Vault becomes available after you receive your first Artist Backer. Each fan can buy each item once, in order, for that artist. Tracks have their own Backer pools, but the Vault belongs to the artist profile.
This product suits fans who enjoy collecting and showing their connection to an artist. They can progress through the collection at their own pace, subject to availability and the product rules.
Explain it plainly: “My artist Vault is open on BTR Music. You can start with The Tape and build your collection through to The Crown.”
The six items are finite for each fan and artist pairing. A completed collection is not something that same fan buys again every month. Keep that distinction in mind when estimating sales or planning repeat offers.
Shopify merchandise brings your store into your artist profile
Fans can also support an artist by buying something they can wear, display or keep. Artist Pro members with an eligible Shopify store can connect selected merchandise to their BeatsToRapOn web profile and their BTR Music app profile.
You control which collections, products or variants appear. Depending on what your store actually sells, that could include release T-shirts, hoodies, signed prints, vinyl or other artist merchandise.
Checkout and payments stay with Shopify. Your existing Shopify operation handles order management, fulfilment and shipping. BTR takes 0% commission from connected Shopify sales; normal Shopify, processing and other applicable store fees may still apply.
Merchandise works best when it connects to something fans recognise. An artwork print tied to a favourite song gives someone a clear reason to look. A product listing also needs accurate images, sizing where relevant, shipping information and a realistic delivery expectation.
Shopify sales are a separate channel. They should not be added to BTR mobile product earnings as though they use the same checkout, fees or payout flow.
Eligible streaming income adds another earning opportunity
Your music remains the reason many fans arrive. Eligible listening in the BTR Music mobile app may generate an allocation from the distributable streaming pool.
There is no fixed or guaranteed BTR price per stream. Allocations depend on the pool, eligible activity and the applicable rules. Website plays, embeds and public counters are not the same as payable mobile streams.
For that reason, do not treat every play as a fixed cash amount. Build a complete artist profile, use proper artwork and metadata, and keep your catalogue approved and available. Then use the artist reporting to understand eligible activity.
Full eligibility, deductions and payout conditions are explained in the BeatsToRapOn Payment Terms.
What a small mix of fan purchases could look like
You do not need every fan to buy every product. Different offers can serve different people within the same audience.
For example, one month could include 25 Superfans at $4.99, ten Tips at $4.99, five Reward unlocks at $4.99 and two Shoutouts at $4.99. Together, those purchases total $209.58 in gross fan spend.
This is an illustrative mix, not a forecast. It excludes streaming income and Shopify sales, and it is before applicable deductions. Tips, Rewards and Shoutouts in that example would need new purchases to repeat next month. Superfan subscriptions depend on successful renewals.
For eligible artist-linked mobile purchases, the artist receives 90% of Net Mobile Receipts after applicable app-store deductions; BTR retains 10% of those net receipts. Gross fan spend is therefore different from the amount credited or available for withdrawal. See the artist Payment Terms for the applicable rules.
The useful question is which offer fits the fans already responding to you, and whether you can deliver it consistently.
Set up your profile before sending fans to it
A good product can still lose a sale if the artist page looks unfinished. Give visitors enough confidence and context to keep going.
Start with a real artist image, a useful bio, custom track artwork and accurate genres. Give every track a proper title. A filename such as “inbound7269122004713988310” gives a listener very little to remember or search for later.
Sign into the mobile app as an artist and complete your Superfan welcome message. Configure Shoutouts if you can fulfil them. Prepare a first piece of content so the profile has something specific to offer.
Then check the fan-facing experience. Can someone recognise you, find the track you are promoting and understand the next step? View the profile with the same care you would give the cover of a new release.
You can create your artist account on BeatsToRapOn and get the BTR Music app to set up the connected experience.
Give each post one clear invitation
An audience does not need a list of every available product in every caption. Match the invitation to what you are showing them.
When you post a studio clip, tell people the longer update is going to Superfans. When you discuss the writing process, point to a Reward with the original notes or audio. When a listener says a song helped them through something, let them know they can back that track if they want to.
Be specific about where to go. Share your artist profile link and explain the action to take inside BTR Music. For a new listener, that may simply be to play the track and follow you. For someone already invested in your music, it may be to join your Superfans or order a personal video.
Use the analytics to see what happens after people arrive. A campaign that brings profile visits but few purchases may need a clearer offer, better content or more time for listeners to become fans. An active audience is still the foundation of the artist business.
Frequently asked questions about earning on BTR
How can independent artists make money from fans on BTR
Artists can offer Superfan subscriptions, receive Tips, sell Artist and Track Backer places, fulfil personalised video Shoutouts, create paid Rewards and offer eligible Vault collectibles. Eligible mobile streams provide a separate earning opportunity, and Artist Pro members with an eligible connected Shopify store can sell selected merchandise.
Can an artist have more than 20 Superfans
Yes. There is no artist cap on Superfans. The 20-subscription limit applies to a fan subscribing across different artists. Each Superfan subscription is $4.99 per month.
What is the difference between Superfans and Rewards
Superfans are monthly subscriptions built around ongoing artist-shared content. Rewards are individual paid unlocks for specific content or supported items. Make clear what is included in each offer so fans understand their purchase.
How many Backers can an artist have
An artist profile has one shared pool of 100 Artist Backer places. Every track has its own separate pool of 100 Track Backer places. The price tiers do not multiply those limits.
When does the artist Vault unlock
The Vault becomes available after the artist receives their first Artist Backer. It contains six profile collectibles that each fan can buy once, in order, for that artist. The complete collection costs $26.94.
Do artists need Artist Pro to use direct fan products
The free artist offering includes the six direct fan product families in BTR Music, subject to setup, eligibility and availability. The connected Shopify merchandise channel requires Artist Pro and an eligible Shopify store.
Where do artists manage their payouts
Artists manage their BTR balance, payout details and payout history through BeatsToRapOn. Enabled payout routes and withdrawal requirements depend on the account, location, provider availability and applicable Payment Terms. Connected Shopify sales remain within the Shopify payment workflow.
Give your next fan somewhere to go
Some of the most valuable things you can offer are already part of your working life: the recording before the final take, the story behind a lyric, a personal message or the artwork someone wants on their wall.
When those things stay in your camera roll, session folder or notebook, interested fans never get the choice to support them. BTR gives you ways to put that choice alongside your music.
Start with one offer you can deliver well. Prepare the profile, publish something worth opening and tell your audience exactly where to find it.
Create your free artist account on BeatsToRapOn.
Get BTR Music for iPhone and Android.
Your next listener could become a supporter. Give them a reason, and a way, to take that next step.